Competitor Keyword GAP Analysis
Gain insights into the semantic keywords and phrases used by your competitors, and conduct a competitive analysis.
What is Keyword GAP Analysis?
Keyword GAP Analysis is a competitor research tool for SEO studies. It allows scraping similar keywords from the other brands and making pros and cons comparisons. Thereby, competing in search results and expanding potential volume becomes possible.
Advantages of Keyword GAP Analysis
Keyword GAP Analysis tool provides various advantages for data-driven marketing, as you can see below:
- Identify the most relevant competitors for a target keyword based on who actually ranks in search results.
- Compare your website against competitors to instantly see where you are missing keyword coverage.
- Expand potential organic traffic by discovering high-intent and long-tail queries competitors are already capturing.
In addition to the above, there is various benefits that you can easily reach with Suitally’s GAP analysis.
How to Do Keyword GAP Analysis for SEO?
Create your account
Choose a plan that fits your needs and start exploring the platform with a free trial. You can get a contant for reaching the enterprise level plans.
Select the Keyword GAP Analysis
With left menu, you can switch to the Keyword GAP Analysis tool of Suitally.
Hit Keyword & Domain to Research
You can select a root keyword & domain for getting insights from your competitors to gain more traffic from various queries.
Commonly asked questions
We've compiled all the frequently asked questions about Keyword GAP Analysis for you.
Keyword gap analysis compares your site with competitors to find keywords they rank for but you don’t. For example, if your site ranks for “dental gloves” but competitors also rank for “nitrile dental gloves,” “latex-free dental gloves,” and “dental gloves wholesale,” the gap analysis surfaces those missing queries and shows them in a +/− table so you can prioritize what to target next.
Keyword GAP Analysis matters because it reveals proven demand your competitors are already capturing, helps you stop guessing, and gives you a clear, strategic roadmap to expand topical coverage, compete on the same SERPs, and grow organic traffic faster.
Start by selecting a target keyword/topic, identify the real competitors ranking for it, and compare their keyword set with your domain to list the “missing” terms. Then filter by intent and value (volume, relevance, difficulty), map each gap to a page (create a new page or upgrade an existing one), and close the loop by improving on-page structure, internal linking, and content depth to match SERP expectations.
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